AI & Marketing in Your Organization: Leveraging Artificial Intelligence for Marketing

Join us for an insightful webinar exploring how Artificial Intelligence is transforming the future of Human Resources and organizational marketing. As businesses navigate rapid technological change, understanding how to strategically and responsibly implement AI has become essential for leaders looking to improve communication, efficiency, employee engagement, and overall workplace experience.

Hosted by Terriann Procida, CEO of Innovative Benefit Planning, and presented by Lindsey Hancock, who leads the firms Marketing Department at Innovative Benefit Planning, this session will provide practical insight into how organizations can begin integrating AI tools into their HR and marketing strategies while maintaining authenticity, culture, and human connection. Lindsey spearheads the firm’s branding, communications, and event strategy, helping organizations create meaningful engagement through innovative and people-focused initiatives.

Attendees will learn: • How AI is reshaping workplace communication • Ways AI can support marketing, engagement, and employee experience • Practical tools and strategies organizations can implement immediately • How to balance automation with personalization and trust • Emerging trends business leaders should be preparing for now

Whether you are an HR professional, business owner, marketer, or organizational leader, this webinar will offer actionable takeaways to help your organization embrace innovation while keeping people at the center of the conversation.

All sessions are CPE, HRCI & SHRM credit approved.