Ai in HR - Webinar Series

Hiring has changed. Candidates are more selective, competition is stronger, and artificial intelligence is reshaping how organizations source, evaluate, and engage talent.

As part of our AI in HR Webinar Series, this session focuses on practical and strategic recruiting techniques that combine LinkedIn optimization, AI-powered tools, and modern hiring best practices to help HR leaders attract and retain top talent—whether hiring for in-person, hybrid, or remote roles.

Led by Terriann Procida, CEO of Innovative Benefit Planning, and Lynne Williams, Executive Director of Great Careers Network and nationally recognized LinkedIn expert, this interactive workshop will provide both tactical tools and strategic insight to strengthen your recruiting outcomes.

You’ll explore:

• How to optimize your LinkedIn profile and company presence to attract quality candidates
• How to write clear, compelling job descriptions that convert
• How to use AI tools to analyze keywords and improve job visibility
• How to advertise open roles across multiple platforms—often at no additional cost
• How to streamline your application process to reduce drop-off
• How to evaluate salary competitiveness using trusted data sources
• How to communicate culture authentically and avoid candidate ghosting

This session goes beyond theory. Through live demonstrations, real examples, and open Q&A, you’ll walk away with actionable strategies you can immediately implement.

Who Should Attend

• HR leaders and executives
• Talent acquisition professionals
• HR managers and generalists
• Business owners and hiring managers
• Anyone responsible for recruiting strategy

Speaker Bio

Lynne Williams is the Executive Director of Great Careers Network, a 501(c)(3) nonprofit providing career development and professional networking support. The organization ranked #1 in Business Networking Associations in the Philadelphia Business Journal’s Book of Lists for five consecutive years (2020–2024).

Lynne specializes in writing keyword-optimized resumes, LinkedIn profiles, and LinkedIn company pages. She provides national training on LinkedIn strategy and career best practices and was recognized as one of the Top 15 LinkedIn Experts in Philadelphia in 2023, as well as on international expert lists in 2022, 2023, and 2024.

A long-standing member of the SCORE Speakers’ Bureau, Lynne has presented nationally and internationally, including for SHRM chapters, the National Career Development Association (NCDA), PA CareerLink, NYU career counselors, and numerous HR and career associations.